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How to Think Like a Brand Strategist When Choosing Your Logo
Brand Identity

How to Think Like a Brand Strategist When Choosing Your Logo

Your brand’s visual identity is more than just decoration - it’s communication. It’s the first…
Blog banner for Paper & Prism blog on Designing Meaning
Brand Identity

How visual identity becomes brand narrative

In branding, aesthetics are the entry point — but meaning is what makes a brand…
The bridge between brand strategy and content: Making your vision tangible
Marketing Insights

The bridge between brand strategy and content

Brand strategy often lives in lofty documents - vision statements, positioning frameworks, value propositions -…
P&P blog on Brutalist branding: Disrupt the aesthetic, not the message
Brand Identity

Brutalist branding

In a world where every brand wants to be “friendly,” “clean,” and “approachable,” brutalist design…
Why illustration is making a comeback in branding
Brand Identity

Illustration making a comeback

Why are we suddenly seeing more brands lean back into illustration? Over the past decade,…
Paper & Prism blog on Content repurposing: How to squeeze 10x more value out of every piece
Marketing Insights

Content repurposing

If you’re still sticking to one-and-done content creation, you’re missing out. Why? Because the world…
A blog about why Paper & Prism was started by Aditi and Supriya
Branding Insights

Why We Started Paper & Prism

One year ago, we did something wildly exciting - and a little scary. We started…
Brand Identity blog by Paper & Prism
Brand Identity

Flat, beige, and forgettable – why it’s time to break away from minimalism

For centuries, ornamentation was the heart of design, infusing personality, storytelling, and craftsmanship into everything…
Nostalgia driven branding and design - blog by Paper & Prism
Brand Identity

Retro done right: The art of nostalgia-driven branding and design

For much too long, branding has been about chasing the new - the sleeker, the…
The risk of being pretty good - Paper & Prism blog
Branding Insights

The risk of being ‘pretty good’: Why some brands fail to stand out

In a world overflowing with brands vying for attention, being ‘pretty good’ is a dangerous…
Everything You Know About Branding Is (Probably) Wrong - Let’s Fix That!
Branding Insights

Everything You Know About Branding Is (Probably) Wrong

Branding is probably the most misunderstood, yet essential pillar of business - everyone knows they…
Marketing Insights

Talk human to me: Why brands need to sound like real people

Say you’re on the lookout for some new skincare finds. You walk into a store…