How did we help:
In the bustling culinary landscape of Orchard Street, our client sought to build a brand that stands apart in Singapore’s diverse, contemporary market while resonating with an international audience.
- Brand identity
- Brand positioning
- Website design
Building the Blueprint
Through stakeholder sessions, we delved into the restaurant’s essence, understanding its core offerings and vision. A detailed competitor analysis helped us identify a unique niche, one that balances Indian roots with a cosmopolitan outlook.
An Identity That Speaks Volumes
The name “27ºW” was born, inspired by the geographic connection between India and Singapore. This brand positioning was further elevated with a carefully curated identity and color palette—subtly Indian yet globally sophisticated. From the logo to the website, every touchpoint exudes a premium aesthetic tailored for a discerning clientele.
An Unforgettable Culinary Destination
27ºW now stands as a testament to the power of thoughtful branding, capturing the essence of its inspiration while making a bold statement in Singapore’s dining scene.
