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Paper & Prism blog on Content repurposing: How to squeeze 10x more value out of every piece
Brand Identity

Content repurposing

If you’re still sticking to one-and-done content creation, you’re missing out. Why? Because the world…
A blog about why Paper & Prism was started by Aditi and Supriya
Brand Identity

Why We Started Paper & Prism

One year ago, we did something wildly exciting - and a little scary. We started…
Brand Identity blog by Paper & Prism
Brand Identity

Flat, beige, and forgettable – why it’s time to break away from minimalism

For centuries, ornamentation was the heart of design, infusing personality, storytelling, and craftsmanship into everything…
Nostalgia driven branding and design - blog by Paper & Prism
Brand Identity

Retro done right: The art of nostalgia-driven branding and design

For much too long, branding has been about chasing the new - the sleeker, the…
The risk of being pretty good - Paper & Prism blog
Branding Insights

The risk of being ‘pretty good’: Why some brands fail to stand out

In a world overflowing with brands vying for attention, being ‘pretty good’ is a dangerous…
Everything You Know About Branding Is (Probably) Wrong - Let’s Fix That!
Branding Insights

Everything You Know About Branding Is (Probably) Wrong

Branding is probably the most misunderstood, yet essential pillar of business - everyone knows they…
Marketing Insights

Talk human to me: Why brands need to sound like real people

Say you’re on the lookout for some new skincare finds. You walk into a store…
Paper & prism blog on why marketing falls flat
Marketing Insights

Why Your Marketing Falls Flat – And How to Make it Unstoppable

You’ve boosted your ad spend. You post daily on LinkedIn and Instagram. You’ve A/B tested…
Paper & Prism blog on what makes a brand truly stand out
Brand Positioning

What Makes a Brand Truly Stand Out?

When people hear the word "branding," they often think of logos, colors, and aesthetics. And…
Why I believe Strategy & Storytelling go hand in hand.
Branding Insights

Why I Believe Strategy and Storytelling Go Hand in Hand

Every great brand, movement, or even civilization is built on stories. Not just narratives, but…
Biggest branding mistakes - blog by Paper & Prism Communications
Branding Insights

The biggest branding mistakes i’ve seen – and how to avoid them

Branding is the soul of your business. It’s not just a logo, a tagline, or…